The Project of Happiness (TPOH)
The Project of Happiness is a movement that encourages people to practice gratitude daily. The Founder, Zach reached out with the initial idea to create a brand that would help reflect this message.
The Project of Happiness
A brand that empowers and celebrates the gift of gratitude.
The Project of Happiness is a movement that encourages people to practice gratitude daily. The Founder, Zach reached out with the initial idea to create a brand that would help reflect this message.
Client
The Project of Happiness
Year
2022
Deliverables
- Branding
- Vehicle Decals
- Packaging
- Website Design
The Project of Happiness, a brand design project that aims to spread positivity and gratitude through a playful and vibrant brand identity.
The founder, Zach, collaborated with our team to create a brand that reflects the message of practising gratitude daily and how it is important to share our gratitude with others.
The colour palette of the brand is a key element that embodies the essence of happiness, passion, and creativity inspired by the 70s creative culture. The primary hero colour, pink, sets the tone for the brand and is complemented by other joyful hues. With this vision in mind, we have developed a brand that is visually appealing and aligned with the values of The Project of Happiness.
In addition to the brand identity, we also created a range of branding assets to enhance the overall brand experience. From van decals to content creator gift boxes and merchandise, every touchpoint has been carefully designed to create a cohesive brand presence. The design of the website, in particular, is a central element of the brand, providing a platform for users to access a variety of messages to express gratitude to their loved ones and further spread the message.
At Maxwell The Studio, we are dedicated to helping brands like The Project of Happiness create a strong and impactful visual identity that resonates with their audience. Through thoughtful design and creative storytelling, we strive to bring positivity and happiness to the world.
Client
The Project of Happiness
Deliverables
- Branding
- Vehicle Decals
- Packaging
- Website Design
The Project of Happiness, a brand design project that aims to spread positivity and gratitude through a playful and vibrant brand identity.
The founder, Zach, collaborated with our team to create a brand that reflects the message of practising gratitude daily and how it is important to share our gratitude with others.
The colour palette of the brand is a key element that embodies the essence of happiness, passion, and creativity inspired by the 70s creative culture. The primary hero colour, pink, sets the tone for the brand and is complemented by other joyful hues. With this vision in mind, we have developed a brand that is visually appealing and aligned with the values of The Project of Happiness.
In addition to the brand identity, we also created a range of branding assets to enhance the overall brand experience. From van decals to content creator gift boxes and merchandise, every touchpoint has been carefully designed to create a cohesive brand presence. The design of the website, in particular, is a central element of the brand, providing a platform for users to access a variety of messages to express gratitude to their loved ones and further spread the message.
At Maxwell The Studio, we are dedicated to helping brands like The Project of Happiness create a strong and impactful visual identity that resonates with their audience. Through thoughtful design and creative storytelling, we strive to bring positivity and happiness to the world.
